Pet Industry Advisory Would Like to Recognize Our Expert Program Advisors

Bill Lechtner is an avid pet parent (father to Cinnamon a Cairn Terrier rescue) and industry activist and spent time as a PIJAC board member representing PETCO. The Lechtner Group focuses on developing creative business plans and strategies to increase revenues, profits and increase market share for pet-care retailers, manufacturers, distributors and their sales force/sales representative teams. The group specializes in Product Positioning and Trade Marketing Strategies, Product Development and Brand Positioning, Mergers and Acquisitions, Executive Talent Recruitment and work with Manufacturer's Representatives on all phases of product positioning vis a vie retail accounts. Bill is a family man with a middle school aged daughter as well as a passionate golfer and is always willing to enjoy a game anytime-anywhere.