Did you know that Nutritional Studies have demonstrated that Pet Food Containing Soybean Meal, Corn and/or Wheat perform as well as diets with Rice, Potato, etc., as alternative carbohydrate sources? - Martin Glinsky, PhD.

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What are the Major Growth Opportunities? Recession Resistance; Owner-Pet Bond; Return of Private Equity Firms; Flea & Tick Diversion into OTC; e-commerce; home delivery & catalogs; mass merchandisers, super pet stores, generics, geriatric products, diagnostics, pet accessories, nutraceuticals, novel drug delivery, theraputic pet foods, laser therapies. - Bob Fountain

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Did you know that lack of marketplace knowledge is the key driver of failure? -- Lionel Reilly

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6 Reasons to Diversify Your Customer Base:

1. Reduced competition. 2. Ability to increase gross margins. 3. develop new partnerships 4. stabilize your sales & profits. 5. increase sales growth potential. 6. improve your product position to the consumer.

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Social Media: can't keep up? Try ping.fm, socialoomph.com to get free & paid productivity enhancement services, micro-blogging web services, post messages on 45+/- social sites.

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The 4 keys to branding: 1. What space do you want to own in the market? 2. What are 3 thinkgs your company does better than anyone else? 3. Who is your biggest competitor 4. Do your customers believe you execute your brand's promise? -- Heidi Ganahl

 

What makes a licensed line work in the pet industry? 1. The licensed product is an extension of the brand. 2. the brand on this product makes sense to the consumer. 3. make use of the licensor's resources. -- Adam Ertel

 

 

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Humanization of Pets continues to fuel trends including demand for higher-quality pet products and services. Darlene Frudakis

 

 

What are the major costs? Transporation, customs duties, handling charges, conversion rates, discounts, packaging requirements, design and artwork, airfreight and FedEx costs and marging needs. Phil Cooper