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| Pet Industry Advisory National Forum Series |

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Advisors |
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Pet Industry Advisory Would Like to Recognize Our Expert Program Advisors
Bill Lechtner is an avid pet parent (father to Cinnamon a Cairn Terrier rescue) and industry activist and spent time as a PIJAC board member representing PETCO. The Lechtner Group focuses on developing creative business plans and strategies to increase revenues, profits and increase market share for pet-care retailers, manufacturers, distributors and their sales force/sales representative teams. The group specializes in Product Positioning and Trade Marketing Strategies, Product Development and Brand Positioning, Mergers and Acquisitions, Executive Talent Recruitment and work with Manufacturer's Representatives on all phases of product positioning vis a vie retail accounts. Bill is a family man with a middle school aged daughter as well as a passionate golfer and is always willing to enjoy a game anytime-anywhere.
Bob Fountain began his 30 year animal health industry career with Merck & Company's Merck AgVet Division (now Merial Ltd.) where he had responsibility for the Australian animal health business. Later he was responsible for international business development and was located at Merck AgVet's New Jersey, USA headquarters. He then moved to Pfizer Inc. with management responsibility for Pfizer's animal health business in Japan and Asia, based from Hong Kong. He then moved to Nairobi, Kenya and managed Pfizer's animal health business for Africa and Middle East business. His last assignment at Pfizer Animal Health was in New York as Vice President of Marketing for the USA business. He founded Fountain Agricounsel in 1992 and went into partnership with Dr. Duane Thurman as Fountain Agricounsel, LLC in 1996. He resides in Stonington, CT, USA. Bob has a B.A. Degree from the University of Pennsylvania and an M.B.A. Degree from Wharton School of Business at the University of Pennsylvania. He was on the rowing team that won the National Championships in 1967, 1968, and 1969. He represented the USA several times. He is an avid sailor and cruises to Maine every year. He also does photographic trips with National Geographic - with recent assignments in Alaska, Baja Mexico, and the Galpagos (2x).
Dr. Martin Glinsky has been developing, formulating, manufacturing and marketing pet food and pet supplies for over 35 years. He started his own private label pet food manufacturing company in 1980 after receiving his Ph.D. in Animal Nutrition from the University of Illinois. He has been intimately involved with many of the premium, holistic and organic products currently on the market and is credited with developing the first dry pet food to utilize fresh ingredients. Dr. Glinsky has developed over 300 pet products, ranging from food and treats to supplements and remedies.
A partner in Chenango Valley Pet Foods, Inc., he currently functions as their VP of Technical Services. Dr. Glinsky also has his own company, Sedona Pet Products, Inc., where he develops and markets his own products, as well as operating his own international pet food and supplies consulting firm. He is one of the most respected individuals in the area of pet food and pet product development in the industry today.
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Contact: Roz Applebaum • VP New Product Development & Research• Pet Industry Advisory
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Roz Applebaum, VP New Product Development & Research at Pet Industry Advisory has been named 1 of 25 individuals apt to leave their marks, for better or worse, on the pet industry in the coming year by Pet Product News.com.
Congratulations!
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