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Pet Industry Advisory National Forum Series

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Pet Industry Advisory Would Like to Recognize Our Expert Program Advisors

Bill Lechtner

Bob Fountain

Scott T. Fitzhugh

Shawn Dooley

CinnyBillBill Lechtner is an avid pet parent (father to Cinnamon a Cairn Terrier rescue) and industry activist and spent time as a PIJAC board member representing PETCO. The Lechtner Group focuses on developing creative business plans and strategies to increase revenues, profits and increase market share for pet-care retailers, manufacturers, distributors and their sales force/sales representative teams. The group specializes in Product Positioning and Trade Marketing Strategies, Product Development and Brand Positioning, Mergers and Acquisitions, Executive Talent Recruitment and work with Manufacturer's Representatives on all phases of product positioning vis a vie retail accounts. Bill is a family man with a middle school aged daughter as well as a passionate golfer and is always willing to enjoy a game anytime-anywhere.

bob_fountainBob Fountain began his 30 year animal health industry career with Merck & Company's Merck AgVet Division (now Merial Ltd.) where he had responsibility for the Australian animal health business. Later he was responsible for international business development and was located at Merck AgVet's New Jersey, USA headquarters. He then moved to Pfizer Inc. with management responsibility for Pfizer's animal health business in Japan and Asia, based from Hong Kong. He then moved to Nairobi, Kenya and managed Pfizer's animal health business for Africa and Middle East business. His last assignment at Pfizer Animal Health was in New York as Vice President of Marketing for the USA business. He founded Fountain Agricounsel in 1992 and went into partnership with Dr. Duane Thurman as Fountain Agricounsel, LLC in 1996. He resides in Stonington, CT, USA. Bob has a B.A. Degree from the University of Pennsylvania and an M.B.A. Degree from Wharton School of Business at the University of Pennsylvania. He was on the rowing team that won the National Championships in 1967, 1968, and 1969. He represented the USA several times. He is an avid sailor and cruises to Maine every year. He also does photographic trips with National Geographic - with recent assignments in Alaska, Baja Mexico, and the Galpagos (2x).

lectScott T. Fitzhugh has been with OurPet’s since 2002 and in the role of Vice President of Sales and Marketing since October of 2006. During his current tenure, OurPet’s gross revenue has increased over 300%. Previously, Mr. Fitzhugh had been in a sales capacity with several independent sales brokerage companies, representing a wide variety of known consumer brands. Mr. Fitzhugh received his BS in Business Management from the University of Toledo. OurPet's Company (OTCBB:OPCO) (www.ourpets.com), is a fast growing designer, developer, producer and marketer of accessory and consumable pet products.

DooleyShawn Dooley started his career with Purina Mills, Inc. He held field sales positions in Oregon before joining the company’s consumer products group where he worked in training, marketing, key account sales and sales management in Portland, Seattle and Phoenix. He was part of the team that pioneered a new line of flea and tick products and achieved the second highest sales level of any zone in the country in the second smallest market. While in Phoenix he set up one of Purina’s first company owned distribution warehouses. The consumer products group was sold to what is now Royal Canine in 1992.

Mr. Dooley then joined Absorption Corp, at the time a small start up in Bellingham, WA primarily focused on industrial absorbents. The animal care department consisted of one product and three skus and represented only 9% of the company’s sales. Today CareFRESH® brand small animal bedding is the market leader in the pet specialty channel and represents the vast majority of Absorption Corp’s revenue. Mr. Dooley has held sales, sales management, and marketing positions in the company and is now Vice President, sharing strategic and operational responsibilities with the President and CFO. Absorption Corp is a wholly owned subsidiary of International Absorbents, Inc. He is a graduate of Oregon State University. He is a frequent guest lecturer on marketing and entrepreneurship, and volunteers on a variety of educational and religious boards and committees.

 
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Contact: Roz Applebaum • VP New Product Development & Research• Pet Industry Advisory
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Roz Applebaum, VP New Product Development & Research at Pet Industry Advisory has been named 1 of 25 individuals apt to leave their marks, for better or worse, on the pet industry in the coming year by Pet Product News.com.

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