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Pet Industry Advisory National Forum Series
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Bill Bookout,
President
NATIONAL ANIMAL SUPPLEMENT COUNCIL (NASC)

L. Phillips Brown,
DVM, Senior Vice President,
Marketing and Regulatory Affairs
NUTRI-VET

David A. Dzanis,
DVM, PhD, DACVN, CEO
REGULATORY DISCRETION, INC.

Jennifer Fadal,
Owner
WAG NATURAL PET MARKET

Scott Garmon,
President
NATURVET/GARMON CORPORATION

Sanford Goodman,
CEO
STELLA & CHEWY’S

Steve Hellem,
Executive Director
HUMAN-ANIMAL BOND RESEARCH INITIATIVE

Jean Hoffman,
President & CEO
PUTNEY INC.

Steve Kirton,
President
CIRCA HEALTHCARE

David Merrick,
General Manager
QUINCY ANIMAL HEALTH

Marie Moody,
President & Founder
STELLA & CHEWY’S

Jay Mundinger,
formerly District Manager,
Merial Ltd.

Alexis Nahama,
DVM, Vice President Marketing
VCA ANIMAL HOSPITALS

Cynthia North,
DVM, Associate Director
Veterinary Professional Services,
PFIZER ANIMAL HEALTH

Chris Ragland,
President & CEO
ANIMALYTICS

Lara Sheeley,
Senior Brand Manager
BOEHRINGER INGELHEIM VETMEDICA, INC.

Don Sauder,
Group Director, Companion Animal
New Products Marketing

PFIZER ANIMAL HEALTH

Martha Smith,
General Manager
I LOVE DOGS, INC.

Caryn Stichler,
Vice President, Marketing
SERGEANT’S PET CARE PRODUCTS

Stephanie Volo,
Top Dog
PLANET DOG

Dr. Ernie Ward,
Owner and Chief-of-staff,
SEASIDE ANIMAL CARE
,
owner,
E3 MANAGEMENT,INC.

bill_bookoutBILL BOOKOUT is a founding member of the National Animal Supplement Council, serving as President and Chairman of the Board of the nonprofit organization since early 2002. Bill is also President of Genesis Limited, a company he founded in 1999 that provides both feed products and health products for companion animals. Prior to founding Genesis, he spent 15 years in the human medical device, drug and animal health industries, including executive positions with Medex Medical, the All-Care Animal Referral Center (a specialty referral veterinary hospital) and AnaMed International, and Director of Sales and Marketing for Marquest Medical Products. Bill received his Bachelor's Degree in Physical Sciences from the University of Wyoming, and an MBA from Pepperdine University, Presidents and Key Executives Program. He has been selected by Health Canada to serve on the Expert Advisory Committee for Veterinary Natural Health Products. Bill was raised on a ranch near the town of Wheatland, in South Eastern Wyoming and although he currently resides in San Diego, he still considers Wyoming his home. He serves on the Board of Directors of the University of Wyoming’s National Ambassadors as a student mentor and UW. Bill and his wife, Mary are involved in Akita Rescue and have four rescue Akitas: Yin, Yang, Akiko and Hana.
phil_brown_better_pictureDr. Phil Brown holds a Doctorate Degree in Veterinary Medicine (DVM) from the University of California at Davis and a Master of Science Degree in Animal Science and Bachelor of Science Degree in Animal Physiology from the University of California. He is Sr. Vice President of Marketing and Regulatory Affairs at Nutri-Vet™ Animal Health Care Products, Veterinary Consultant to Newman’s Own® Organics, Veterinary Advisor to The Bradford Group, Past President of the Yavapai Humane Society Board of Directors, former member of the Board of Directors of Prescott College and member of the American Veterinary Medical Association and National Animal Supplement Council. He writes and lectures frequently on the benefits of supplements for animals and lives in Idaho with his wife, two cats and an Afghan hound.
cyndy_north.1Cynthia North, .... Bio. To Come
dave_dzanisDavid A. Dzanis, DVM, PhD, DACVN, is CEO of Regulatory Discretion, Inc., a consulting firm for the pet food, animal feed, supplement, and related industries in matters pertaining to veterinary nutrition and US regulatory affairs. Prior to starting his own business in 1998, he served in the FDA for eight years. During his government service, he represented the agency in various AAFCO committees, including the Pet Food Committee, and chaired the expert panel that developed the AAFCO Dog and Cat Food Nutrient Profiles. Currently he represents both the American Pet Products Association (APPA) and the American College of Veterinary Nutrition (ACVN) on matters before AAFCO.
jennifer_fadalJENN FADAL is a national Pet Wellness & Lifestyle contributor. In addition to being the founder of her own holistic pet boutique, Wag Natural Pet Market, this Tampa native can be seen frequently on Media General’s Daytime Television, Meredith Corporation’s Better TV across the country, as well on FOX, NBC and ABC. Jenn also contributes to various publications reporting on health trends and the lifestyle needs of furry friends. Jenn not only works with clients to achieve holistic solutions for their pet’s health and longevity, but she is also a pet advocate, working closely with the Humane Society and various animal rescue organizations. Jenn’s knowledge of the pet industry is a result of working closely with veterinarians, trainers, pet behaviorists and other pet advocates. Jenn and her husband Cristan were moved to open their holistic pet boutique after realizing so may pet parents wanted to learn how to properly take care of their dogs and cats. As a result, they have opened the first of many, as they hope to expand across the country. Jenn graduated from the University of South Florida where she majored in Advertising and Mass Communications. After fruitful careers in both the corporate and non profit sectors and spending many years in Chicago, Jenn’s love for animals remained at the forefront, so she turned her passion into her profession. Jenn resides on Davis Islands with her husband Cristan and their fur kid, Abe, a chocolate lab, they rescued while living in Chicago.
scott_garmonSCOTT GARMON, President and CEO, of The Garmon Corporation/NaturVet. Scott has over 25 years experience in the animal health industry and has successfully grown The Garmon Corporation into a premium manufacturer of natural dietary supplements for dogs, cats and horses. With the acquisitions of GreenTree Laboratories, Pet Organics and Overby Farm, Scott has expanded the product lines and evolved The Garmon Corporation into a diverse, multi-faceted company. In addition to manufacturing, Scott has extensive experience in retail, distribution and private label.
sandy_goodmanSANFORD M. (SANDY) GOODMAN has been CEO of Stella & Chewy’s, LLC since October 2008. From 2003-2008, he was the CEO of another, large raw pet food manufacturer. Sandy’s experience prior to that was in corporate development and investment banking. Sandy has an MBA from the Chicago Booth School of Business and a BA from the University of Virginia.

steve_hellemSteve Hellem is the President of Navista, Inc., The Public Affairs Group (www.navista.net) a Washington, DC-based public affairs firm specializing in coalition and association management, regulatory and legislative advocacy, corporate representation and strategic counseling. Navista is a full service public affairs firm that operates on a value base of honesty and trust that is committed to the success and growth of our clients and our employees. Steve has more than 25 years of experience providing strategic counsel and leadership to business associations and coalitions. He has helped create and managed a wide range of business coalitions and associations from multiple business sectors. Presently, he supports the American Pet Products Association (www.appa.org) and is serving as Executive Director of the Human Animal Bond Research Initiative (HABRI). Previously he provided coalition and strategic counsel to the pet industry in the development of Animal Care Guidelines for the pet industry. He also has served as Executive Director of the Pet Care Trust. In addition, he has facilitated strategic planning activities for APPA’s Board of Directors. Steve has an AB in Political Science from the University of Missouri and a J.D. from the International School of Law.

jean_hoffmanEntrepreneur Jean Hoffman merges pharmaceutical industry expertise with her love of companion animals to lead Putney, Inc.a provider of high quality, generic and specialty drugs supporting the U.S. veterinary community. Jean founded Putney in 2006 and has rapidly achieved key growth milestones. Jean’s vision, tenacity and business expertise have been recognised by Mass High Tech with a Women to Watch Award and by Mainebiz with a Science & Technology Woman to Watch Award.

Before founding Putney, Jean founded Newport Strategies, Inc. which she built into the world leader in product licensing and sourcing systems for the generic pharmaceutical industry. Thomson Reuters (TSX:TRI) acquired Newport Strategies in 2004.

Jean participates on the board of directors of the Generic Animal Drug Alliance (GADA), is a member of the Executive Advisory Committee of the Editorial Board of the Journal of Generic Medicines, and remains active in the International Generic Pharmaceutical Alliance. She lives in Maine and enjoys the company of her son, daughter, cats Racoon and Malcolm, and whatever lizards, frogs, snakes and starfish her children bring home.

STEVE KIRTON, President, Circa Healthcare, began his professional career as a clinical microbiologist. During an 11-year tenure with an international medical diagnostics company based in the UK, Steve rose from Sales Representative to Director of International Sales and Marketing. He then moved to the USA and held a role as Business Unit Manager for Centocor, a leading biopharmaceutical company. His corporate experience has been followed by over years as an ad agency executive, initially at his own healthcare agency Hemisphere and then at New York-based Euro RSCG Life (who acquired Hemisphere). Over 5 years ago Steve started his new agency Circa Healthcare and developed a focus on animal health. Circa now works with a wide variety of animal health companies on both national and global brands and has successfully launched animal health brands across a wide range of business sectors.

dave_merrick_and_lola_number_twoDAVID MERRICK serves as the General Manager of Quincy Animal Health and is responsible for strategic leadership and oversight of Quincy Animal Health. He has a long family history animal health. And in his over 25 years in industry, he is a proven, successful animal health executive that includes practice management, academics, distribution and manufacturing. His experience includes: Vice President, Sales and Marketing for an animal health generic pharmaceutical company; the North American, National Sales Manager for a Swiss based manufacturer and the National Sales Manager for a start up animal health nutraceutical company. He has added value and breadth to portfolios and offerings by recommending innovative new products, enhancements, and services while galvanizing interest and support among at all levels - from personnel to executives, to alliances and board members - uniting all stakeholders on common missions and goals. He has built, developed and lead high-performance teams, identifying and cultivating top talent.

marie_moodyTaking a leap of faith is not an easy thing to do. To believe in something as well as in oneself, so strongly isn’t a trait that can be found in most. But that’s exactly what MARIE MOODY did. In 2003 she exited the fashion world and channeled her passion for animals into creating one of America’s fastest-growing pet food companies, Stella & Chewy’s. Moody has always been an enthusiastic animal lover. She had rescued Stella in Los Angeles and when Stella needed a friend, the two of them rescued Chewy, a Shar-Pei/Airedale terrier mix with severe health problems, including distemper. Upon bringing Chewy to the veterinarian, the doctor recommended that Moody research a raw meat diet for him. Once she began feeding Chewy this diet, he recovered quickly so Moody put Stella on it, and she began to thrive on it as well.

Chewy’s impressive recovery inspired Moody to learn more about the benefits of raw food for pets. The experience taught Marie that the right food (and a lot of love) can restore a pet’s health and well-being. Through her research on animal nutrition, Moody realized there were no commercial products on the market that could compare with what she was producing at home. This realization and her experience healing Chewy made Moody consider what she could do to help others. The calling came… and she answered. Moody left the fashion industry and developed a line of raw, natural pet foods named Stella & Chewy’s, LLC (S&C) after her beloved rescued dogs. Within the first year, S&C products could be found in independent pet stores throughout Manhattan. With the orders rolling in, Moody outgrew the production space offered by her NYC apartment kitchen and made another leap, relocating her family to Muskego, WI to open the 15,000 square foot S&C production facility. Over the next four years, Moody dedicated herself to creating exceptional products. Using only wholesome ingredients like raw, natural meat, without added hormones or antibiotics and organic fruits and vegetables, the pet food is made without grain, fillers, preservatives or colorings. Moody also worked with several veterinary nutritionists and experts from the processing industry in developing an exclusive food safety process.

alexis_nahama_profALEXIS NAHAMA, DVM, is currently Vice President of Marketing for VCA Animal Hospitals, a public company that owns and operates about 500 veterinary hospitals across the United States. He is a 1995 graduate from the Maisons-Alfort Veterinary School (Paris, France). His broad career experience includes pharmaceutical research & development, as well as 13 years marketing global animal health product and services. His current focus is to improve veterinary hospitals revenue and profitability, through the optimization of client value. In addition to his corporate responsibilities, he also serves as executive secretary for the Catalyst council (a not for profit corporation dedicated to improving the level of care given to cats).

chris raglandCHRIS RAGLAND, CEO, Animalytix, is an experienced Senior Executive with 20+ years of success in the global animal health industry. His assignments have included commercial operations, R&D, business development and general management. Key areas of responsibility have emphasized strategy development, business integration, research program leadership and merger / acquisition oversight. After concluding his assignment as President of Intervet Inc. in April, 2008, Chris founded Axxiom, LLC an executive consultancy focused on the development and commercialization of new animal health technologies, M&A, strategy development and business integration initiatives. Over the past two years, Chris and his collaboration partners have successfully executed a variety of initiatives for several leading animal health and veterinary distribution companies as well as overseen start-ups in both the veterinary pharmaceutical and biotech markets.

Chris is a founder and CEO of Animalytix LLC, a market insight company for the animal health industry located in Salisbury, MD. Additionally, he is currently heading the development of an animal health division for MedinCell S.A., a biopharmaceutical company developing advanced injectable polymeric drug delivery systems for human and veterinary applications. Chris serves as a Member of the Board of MBF Therapeutics, a developer of proprietary oncology therapies for companion animals and is a co-developer and instructor for the “Day 1” initiative (www.day1program.com) with his collaboration partner, Robert Rich of the Ithaca Consulting Group.

don_sauderDON SAUDER, Group Director, Companion Animal New Products Marketing, Pfizer Animal Health has worked in the Animal Health industry for 27 years. Don started his career as a Sales Representative with Winthrop Animal Health in Canada and held various positions in Marketing and Sales Management. He joined Upjohn Animal Health in 1990 as following the acquisition of Winthrop AH. Don held a variety of marketing management positions in both Companion Animal and Livestock with Upjohn Canada. In 1995 he moved to Kalamazoo MI as Global Marketing Manager. He went on to become Sr. Marketing Director for the U.S. business. In 2001 he returned to Canada as General Manager of Pharmacia Animal Health. Following the acquisition, Don became Division Director for Pfizer Animal Health business based in Kirkland Quebec. He served as a board member for the Canadian Animal Health Institute and served a 2 year term as Chairman. In 2007, Don moved to New York to lead the PAH U.S. Cattle Business Unit. In 2009 he became Group Director of the Companion Animal New Product Marketing team. Don and his wife Edith live in Lebanon NJ along with their daughter Ashley, son Matthew and Golden Retriever Jack. He enjoys time with his family, walks with Jack, hockey, golf and baseball.
martha.shelbyMartha Smith, General Manager, I LOVE DOGS, INC.. A lifelong dog-lover, Martha is delighted to find herself at i Love Dogs, where she has the opportunity to participate in making a substantial positive impact on the lives of dogs and dog lovers everywhere. Her previous endeavors have included providing branding and creative services to a host of government and private clients, most recently in the education industry. When not chasing down new adventures with i Love Dogs, Martha can be found playing in the ocean with Shelby and Diesel, her two rescued Pit Bull mixes.
caryn.skyeCARYN STICHLER serves as Vice President of Marketing at Sergeant’s Pet Care Products, Inc. and has been a part of Sergeant’s for 14 years. Her experience in the animal health industry spans more than 25 years and includes sales and marketing positions in large animal, equine and companion animal areas. In her current role as vice president, Caryn leads Sergeant’s marketing, communications and sales activities both in the US and internationally. Ms. Stichler holds a Bachelor of Science degree in Veterinary Science from University of Nebraska at Lincoln. She is an avid pet lover who has owned horses and dogs for most of her life. She currently has three dogs: Diesel, a five-year-old Weimereiner, Skye, a 1 year Weimereiner, and Bella, a 1 year old St.Bernard/Berrnese Mountain Dog cross.
Stephanie Volo is the Co-owner and Top Dog of Planet Dog, the socially responsible and award-winning dog products company. As their fearless leader and company ambassador, Stephanie manages across the company and leads her team through strategic planning, budgeting, daily operations and management, marketing and sales, product design and development and overall team evolvement. In addition, she is responsible for establishing and growing Planet Dog’s Premium partnerships. Stephanie has grown the company from three pack members and five canine product testers to 34 pack members and almost 40 canine product testers. In 1999 Planet Dog offered 76 product varieties that were sold in 82 stores and to 244 retail customers nationally. Today, they offer over 350 products in over 5,000 stores worldwide and have over 30,000 retail customers. She also serves as the Vice-President of the Planet Dog Foundation (PDF) Board of Directors. Under her 10-year leadership,
dr_ernie_ward_scrubs_casualDR. ERNIE WARD, owner and Chief-of-staff, Seaside Animal Care, owner, E3 Management, Inc., is an internationally recognized veterinarian known for his work in the areas of general small animal practice, long term medication monitoring, special needs of senior dogs and cats and pet obesity. He has authored three books including “Chow Hounds: Why Our Dogs Are Getting Fatter – A Vet’s Plan to Save Their Lives” (2010 HCI). He is also author of the most widely used client education handout seriesCanine and Feline Custom Care Client Handouts” (LifeLearn) published by the University of Guelph Ontario School of Veterinary Medicine. Dr. Ernie is the owner and chief-of-staff of Seaside Animal Care, a National Practice of Excellence Award winning small animal veterinary clinic in Calabash, North Carolina. Dr. Ward has authored and been featured in over fifty-five practice management and medical journal articles and is a 1992 graduate of the University Of Georgia College Of Veterinary Medicine. Dr. Ernie developed the monitoring guidelines for long-term drugs in 1999, senior pet guidelines in 2000 and has been a vocal advocate for extended duration vaccine protocols that reduce the number and frequency of vaccines pets receive. Beginning in 2005, he set out to encourage vets to practice “contemporary medicine,” one that combines the best of traditional western and eastern medicine, natural approaches, exercise and nutrition. Dr. Ward frequently lectures to veterinarians on ways to improve not only the health of their patients, but their own lives as well. To date he has given over 750 lectures worldwide on various general veterinary medicine topics.

Dr. Ward is a frequent guest on the Rachael Ray Show and has appeared on the Today show, several Animal Planet shows, NBC Nightly News, Nightline, CNN and numerous television and radio talk shows nationwide. He has been featured in publications such as Rachael Ray Every Day, Good Housekeeping, Smart Money, Dog Fancy, Cat Fancy, USA Today, the Washington Post, LA Times, Boston Globe, Orlando Sentinel, Chicago Sun Times, PeoplePets.com, to name but a few. He was awarded the “Speaker of the Year” award for the 2004 North American Veterinary Conference, and has spoken at every major North American veterinary conference and in Europe and China and has been a guest lecturer at most of the nation’s veterinary schools. His articles have been published in the US, Canada, England, Spain, Hungary, Japan and China. He founded the Association for Pet Obesity Prevention in 2005, is a Founding Member of VetPartners (the Association of Veterinary Practice Management Consultants) and is a certified personal trainer, USA Triathlon accredited coach and an Ironman triathlete. He lives with his wife, two daughters, their “beach mutt” Sandy and two cats, Freddie (25-toes and attitude to spare) and Itty Bitty Kitty.

Nancy Zimmerman, DVM, DABVP

Director of Professional Marketing

Dr. Zimmerman is responsible for communication and education with veterinarians and other marketing and outreach programs.  Before joining Putney in 2010, Dr. Zimmerman was Director of Medical Support at Banfield Pet Hospital, the nation’s largest chain of veterinary hospitals, where she was responsible for leading a team of veterinarians and technicians who provided technical support and ongoing education for 750 hospital teams on new drugs, equipment, and medical/surgical protocols in the form of continuing education symposiums and wet labs, professional journal articles, online modules and one-on-one case consultations. 

Prior to joining the Banfield management team, Dr. Zimmerman practiced veterinary medicine for ten years, first in a small animal and emergency practice in Littleton, CO and then from 2000 to 2005 as a franchisee and small business owner of a Banfield Charter Practice in Greeley, CO.

Dr. Zimmerman graduated cum laude from Kansas State University’s School of Veterinary Medicine in 1995 and holds a B.S. degree (cum laude) in Animal Science.  Dr. Zimmerman is also a diplomate of the American Board of Veterinary Practitioners in the practice of canine and feline medicine and surgery.

 
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