Designer Dog Treats – Are they for the Sophisticated Pet, or the Sophisticated Pet Owner?

What do you do if you were a 20 year retail industry veteran who had worked for companies like Kmart and was sick of seeing the “junky” dog treats that were all that was available for dogs and other pets?

If you were Andrew Gesley of Smokey’s Doghouse, you develop your own trademarked line of organic dog treats.....

Barkwheats – the Socially Responsible Healthy Dog Biscuit

In today’s market of enlightened consciousness, can an idealistic visionary with a very narrow and exclusive market vision hope to succeed? Or, is he a harbinger of micro-market segmentation yet to come?

Chris Roberts, the brains and passion behind Barkwheats, a grain-free dog biscuit comes from a family steeped in the food business. However, he initially broke from tradition and worked as a record engineer in Nashville until a nervous and skittish pet dog inspired him to concoct a ginger biscuit to calm her nerves.....

Question: In the realm of "innovation," will the game changing innovations come from:

a. New entrants
b. Existing players
c. Technology
d. Distribution
e. The Internet

Why?